Christian rapper Japhia “Lifey” Life goes old-school on The Profit as he reflects on his troubled youth with honesty and hard-won wisdom. Memories of his Philadelphia upbringing are blended with scriptural truths as he embraces a ’90-era East Coast sound reminiscent of Nas and 50 Cent. Lifey serves up plenty of melody as well as lean, clean beats, with “Real Love” capturing a chill soul vibe and the bonus track “Might Be in Brooklyn” going full-on acoustic. Tracks like “The Black Out,” “Jermaine Chan,” and “Flashlight” confront real-life sin and violence while pointing the way toward redemption.