For talented newcomer prettyboydo, excellence took time—two years to be exact. "It is like an announcement, I really want people to take notice that this guy's music is special,” he explained to Pulse Nigeria. Such are the expectations for someone who has grown into a leading voice in Nigeria’s urban scene. For Everything Pretty, he blurs between rapping and singing, fusing smooth R&B vocals with lithe, soulful beats. Friends like Santi and Falz join in on the fun. “I always try to be different from what people are doing,” he adds, “but one thing I pride myself in is my consistency.”